Identity concept · Digital system · 2021
Discovery+ Rebrand
A rebrand concept exploring a more flexible, colourful identity for entertainment across broadcast, streaming and digital touchpoints.
Project enquiryDesign approach
This independent identity concept explores colour and graphic flexibility across broadcast, streaming and digital applications. The gallery should be read as a system: individual screens and compositions demonstrate how the identity changes format while retaining a recognisable relationship. It is a concept study, not a claim of commissioned work for Discovery+.
