Logo · Brand system · 2023
Ayrton Creative Identity
The studio’s own identity: a sharp monogram shaped by speed, direction and negative space, extended across an aquamarine-led visual system.
Project enquiryDesign approach
The studio identity connects a sharp monogram with a repeatable colour and graphic system. The mark uses direction and negative space to express movement; aquamarine provides recognition across the applications. The project demonstrates how a logo can become a consistent visual language rather than an isolated symbol.
